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Preparing for the first season of Premier, AMC wanted to give 4 cities the chance to bring an intimate viewing of Episode 1 to their hometown. Using social monitoring, we picked 1 city per week….and then picked a venue there, ticketed it, brought in screens…all within 6 days, so fans saw the premiere within a week of their city being chosen!
Final cities included: Minneapolis, Columbus, Los Angeles and NYC.
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Project Management Included:
- Social Hashtag Monitoring
- Venue Research + Contracting
- AV Management
- Ticketing (via Eventbrite)
- Staffing
- Graphic Fabrication
- Food + Beverage
- Load In/Out
- Talent + Host Management
- Premium Giveaways
- CLIENT CORRESPONDANCE
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